Cracking the code  leveraging consumer psychology to drive profitability /  [electronic resource] : 
Steven S. Posavac, editor. 
 - Armonk, N.Y. :  M.E. Sharpe,  2011. 
 - xi, 331 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .C73 2011eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/342