TY  - BOOK
AU  - Yanez,Melba
TI  - Types of Advertising
SN  - 9788132342465 (ebk.)
U1  - 659.101 22
PY  - 2012///
CY  - Delhi
PB  - White Word Publications
KW  - Advertising
KW  - Consumers
KW  - Attitudes
KW  - Internet marketing
KW  - Electronic books
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=397793
ER  -