D'Aveni, Richard A. <br/><br/>
Beating the commodity trap :  how to maximize your competitive position and increase your pricing power / 
Richard A. D'Aveni. 
 - Boston, Mass. :  Harvard Business Press,  c2010. 
 - xiv, 194 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422103159 (hbk.) 1422103153 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial products.<br/>Consumption (Economics)<br/>Competition.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / DAV 2010