TY  - BOOK
AU  - D'Aveni,Richard A.
TI  - Beating the commodity trap: how to maximize your competitive position and increase your pricing power 
SN  - 9781422103159 (hbk.)
U1  - 658.802 
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Commercial products
KW  - Consumption (Economics)
KW  - Competition
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -