Smit, Barbara. <br/><br/>
Sneaker wars :  the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport / 
Barbara Smit. 
 - New York :  ECCO,  2009. 
 - xvi, 384 p. :  ill. ;  24 cm. 
<br/><br/> First published: 2008. 
<br/><br/>Includes bibliographical references (p. [345]-368) and index. 
<br/><br/><label>ISBN: </label>9780061246586 (pbk.) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Dassler, Adi, 1900-1978. <br/>Dassler, Rudi, 1898-1974. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Adidas-Salomon AG.<br/>Adidas AG.<br/>PUMA AG Rudolf Dassler Sport.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sporting goods industry--History.--Germany<br/>Footwear industry--History.--Germany<br/>Athletic shoes--History.
<br/><br/><label>Dewey Class. No.: </label>338.768536  / SMI 2009