TY  - BOOK
AU  - Smit,Barbara
TI  - Sneaker wars: the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport 
SN  - 9780061246586 (pbk.)
U1  - 338.768536 
PY  - 2009///
CY  - New York
PB  - ECCO
KW  - Dassler, Adi,
KW  - Dassler, Rudi,
KW  - Adidas-Salomon AG
KW  - Adidas AG
KW  - PUMA AG Rudolf Dassler Sport
KW  - Sporting goods industry
KW  - Germany
KW  - History
KW  - Footwear industry
KW  - Athletic shoes
N1  - First published: 2008; Includes bibliographical references (p. [345]-368) and index
ER  -