Start your own self-publishing business : your step-by-step guide to success /
Self-publishing business
Entrepreneur Press and Cheryl Kimball.
- 3rd ed.
- [Irvine, Calif.] : Entrepreneur Press, c2012.
- xv, 256 p. : ill. ; 23 cm.
Rev. ed. of: Start your own self-publishing business / by Entrepreneur Press and Jennifer Dorsey. 2nd ed. c2007.
Includes bibliographical references and index.
The write stuff -- Self-publishing 101 -- Plotting your bestseller: market research -- Your publishing house: office and business structure -- Your start-up finances -- More bookkeeping: production costs -- Writing and designing your book -- Pricing and selling -- Stepping into the spotlight: publicity -- Advertising and marketing -- Controlling your finances -- Looking ahead: small press to publishing giant -- Bestseller or bomb.
9781599184371 (pbk.) 1599184370 (pbk.)
Self-publishing. New business enterprises--Management.