TY  - BOOK
AU  - Abbing,Erik Roscam
TI  - Brand-driven Innovation: strategies for development and design 
T2  - Required reading range. Module reader
SN  - 9782940439768 (ebk.)
U1  - 658.827 22
PY  - 2010///
CY  - Lausanne
PB  - AVA Pub.
KW  - Brand name products
KW  - Design
KW  - Branding (Marketing)
KW  - Organizational change
KW  - Electronic books
N1  - Includes bibliographical references (p. 202-204) and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354473
ER  -