Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith. - Bingley : Emerald, 2012. - 1 online resource (377 p.) Includes bibliographical references and index. ISBN: 9781780520711 (ebk.) 1780520719 (ebk.) Subjects--Topical Terms: Tourism--Marketing.Strategic planning.Electronic books.Marketing. Dewey Class. No.: 338.4/791