TY  - BOOK
AU  - Tsiotsou,Rodoula H.
AU  - Goldsmith,Ronald Earl
TI  - Strategic marketing in tourism services
SN  - 9781780520711 (ebk.)
U1  - 338.4/791 22
PY  - 2012///
CY  - Bingley
PB  - Emerald
KW  - Tourism
KW  - Marketing
KW  - Strategic planning
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=461615
ER  -