Marketing management a cultural perspective / [electronic resource] : edited by Lisa Peņaloza, Nil Toulouse and Luca M. Visconti. - Abingdon, Oxon ; New York : Routledge, 2012. - 1 online resource (xxxviii, 540 p.) : ill. Includes bibliographical references and index. ISBN: 9781136597725 (ebk.) 1136597727 (ebk.) Subjects--Topical Terms: Marketing--Management--Cross-cultural studies.Export marketing--Cross-cultural studies.Marketing--Cross-cultural studies.Electronic books. Dewey Class. No.: 658.8