TY  - BOOK
AU  - Peñaloza,Lisa
AU  - Toulouse,Nil
AU  - Visconti,Luca M.
TI  - Marketing management: a cultural perspective 
SN  - 9781136597725 (ebk.)
U1  - 658.8 23
PY  - 2012///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Cross-cultural studies
KW  - Export marketing
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=444544
ER  -