De Kluyver, Cornelis A.

Fundamentals of global strategy : a business model approach / Cornelis A. de Kluyver. - New York : Business Expert Press, 2010. - xiv, 256 p. : ill. ; 23 cm. - Business Expert Press strategic management collection . - Strategic management collection. .

Includes bibliographical references and index.

9781606490723 (pbk.) 1606490729 (pbk.)


International business enterprises.
Strategic planning.
Globalization.

338.88 / DEK 2010