Spiller, Lisa. <br/><br/>
Contemporary direct and interactive marketing / 
 Contemporary direct & interactive marketing 
Lisa D. Spiller, Martin Baier. 
 - 3rd ed. 
 - Chicago, IL :  Racom Communications,  c2012. 
 - xxii, 466 p. :  ill. ;  26 cm. 
<br/><br/> Rev. ed. of: Contemporary direct & interactive marketing. 2nd ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781933199375 (pbk.) 1933199377 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / SPI 2012