TY  - BOOK
AU  - Spiller,Lisa
AU  - Baier,Martin
AU  - Spiller,Lisa
TI  - Contemporary direct and interactive marketing
SN  - 9781933199375 (pbk.)
U1  - 658.872 
PY  - 2012///
CY  - Chicago, IL
PB  - Racom Communications
KW  - Direct marketing
N1  - Rev. ed. of: Contemporary direct & interactive marketing. 2nd ed; Includes bibliographical references and index
ER  -