TY  - BOOK
AU  - Stone,Bob
AU  - Jacobs,Ron
TI  - Successful direct marketing methods: interactive, database, and customer-based marketing for digital age 
SN  - 9780071458290 (hbk.)
U1  - 658.872 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Direct marketing
N1  - Includes index
ER  -