TY  - BOOK
AU  - Rapp,Stan
ED  - Direct Marketing Association (U.S.)
TI  - Reinventing interactive and direct marketing: leading experts show how to maximize digital ROI with iDirect and iBranding imperatives 
SN  - 9780071638029 (hbk.)
U1  - 658.872 
PY  - 2010///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Interactive marketing
KW  - Direct marketing
KW  - Branding (Marketing)
N1  - "Published in association with the Direct Marketing Association"--Jacket; Includes bibliographical references and index
ER  -