French, Jeff. Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. - London ; Los Angeles, CA : SAGE Publications, 2011. - vi, 270 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 9780857025432 (hbk.) 0857025430 (hbk.) 9780857025449 (pbk.) 0857025449 (pbk.) Subjects--Topical Terms: Social marketing--Case studies. Dewey Class. No.: 658.8 / FRE 2011