TY  - BOOK
AU  - French,Jeff
AU  - Reynolds,Lucy Dr
AU  - Merritt,Rowena
TI  - Social marketing casebook
SN  - 9780857025432 (hbk.)
U1  - 658.8 
PY  - 2011///
CY  - London, Los Angeles, CA
PB  - SAGE Publications
KW  - Social marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -