Social media analytics : effective tools for building, intrepreting, and using metrics /
Marshall Sponder.
- New York, NY : McGraw-Hill, c2012.
- xiv, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references (p. 297-305) and index.
9780071768290 (hbk.) 0071768297 (hbk.)
Internet marketing. Social media. Marketing research. Consumer profiling.