Marketing in Asia / 
Roger A. Kerin ... [et al.]. 
 - 2nd ed., Asia global ed. 
 - Singapore :  McGraw-Hill,  c2013. 
 - lvi, 822 p. :  col. ill. ;  28 cm. 
<br/><br/> Asian adaptation of: Marketing. 11th ed. / Roger A. Kerin, Steven W. Hartley, William Rudelius. New York, NY : McGraw-Hill/Irwin, c2013. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781259007897 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia.
<br/><br/><label>Dewey Class. No.: </label>658.80095  / MAR 2013