Marshall, Greg W. <br/><br/>
Marketing management / 
Greg W. Marshall, Mark W. Johnston. 
 - Irwin Professional Pub 2011. New York, NY :  McGraw-Hill/Irwin,  c2010. 
 - xxvi, 566, [78] p. :  col. ill. ;  29 cm. +  1 booklet (vii, 48 p. ; 28 cm.) 
<br/><br/> Accompanied by : 2011 update to marketing management / Greg W. Marshall, Mark W. Johnston. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780077563585 (set) 9780073529790 (hbk.) 9780077545567 (pbk. : 2011 update) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR 2010