TY  - BOOK
AU  - Marshall,Greg W.
AU  - Johnston,Mark W.
TI  - Marketing management
SN  - 9780077563585 (set)
U1  - 658.8 
CY  - Irwin Professional Pub 2011.
KW  - Marketing
KW  - Management
N1  - Accompanied by : 2011 update to marketing management / Greg W. Marshall, Mark W. Johnston; Includes bibliographical references and indexes
ER  -