Thorson, Esther.

Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy. - 1st ed. - Mason, Ohio : South-Western, Cengage Learning, c2012 - xvi, 176 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9781111528751 (pbk.)


Advertising--United States

659.10973 / THO 2012