Thorson, Esther. Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy. - 1st ed. - Mason, Ohio : South-Western, Cengage Learning, c2012 - xvi, 176 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9781111528751 (pbk.) Subjects--Topical Terms: Advertising--United States Dewey Class. No.: 659.10973 / THO 2012