Babin, Barry J.
CB4 /
Consumer behavior
[Barry J. Babin, Eric G. Harris]
- 4th ed., Student ed.
- Mason, Ohio : South-Western, Cengage Learning, c2013.
- xii, 372, [40] p. : ill. (chiefly col.) ; 28 cm.
Cover title. Includes chapter-in-review cards at the end.
Includes bibliographical references and index.
9781111821777 (pbk.) 1111821771 (pbk.)
Consumer behavior.
658.8342 / BAB 2013