TY - BOOK AU - Babin,Barry J. AU - Harris,Eric G. TI - CB4 SN - 9781111821777 (pbk.) U1 - 658.8342 PY - 2013/// CY - Mason, Ohio : South-Western, Cengage Learning KW - Consumer behavior N1 - Cover title; Includes chapter-in-review cards at the end; Includes bibliographical references and index ER -