Amos, James.

The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr., B. J. Emerson. - New York, NY : McGraw-Hill, c2013. - viii, 226 p. : ill. ; 24 cm.

Includes index.

9780071799379 (hbk.) 0071799370 (hbk.)


Tasti D-Lite (Firm)


Internet marketing.
Social media.
Branding (Marketing)
Customer loyalty.

658.872 / AMO 2013