The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /
James Amos, Jr., B. J. Emerson.
- New York, NY : McGraw-Hill, c2013.
- viii, 226 p. : ill. ; 24 cm.
Includes index.
9780071799379 (hbk.) 0071799370 (hbk.)
Tasti D-Lite (Firm)
Internet marketing. Social media. Branding (Marketing) Customer loyalty.