Halve, Anand Bhaskar,  1955- <br/><br/>
Darwin's brands :  adapting for success / 
Anand Halve. 
 - New Delhi, India ;Thousand Oaks, Calif. :  SAGE,  2012 
 - xvii, 168 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9788132107156 (pbk.) 8132107152 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--India.<br/>Branding (Marketing)--India.<br/>Consumers' preferences--India.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India--Economic conditions--1991-
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAL 2012