TY  - BOOK
AU  - Piacentini,Maria G.
AU  - Cui,Charles C.
TI  - Multicultural perspectives in customer behaviour
T2  - Key issues in marketing management
SN  - 9780415628907 (hbk.)
U1  - 658.8342 
PY  - 2012///
CY  - London, New York, [Helensburgh]
PB  - Routledge, Westburn Pub.
KW  - Consumer behavior
KW  - Intercultural communication
KW  - Cultural pluralism
N1  - "This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12"--T.p. verso; Includes bibliographical references and index
ER  -