Blakey, Paul. Sport marketing / Paul Blakey. - Exeter : Learning Matters, c2011. - 220 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780857250902 (pbk.) 0857250906 (pbk.) Subjects--Topical Terms: Sports--Marketing. Dewey Class. No.: 659.19796 / BLA 2011