TY  - BOOK
AU  - Bijapurkar,Rama
TI  - Customer in the boardroom?: crafting customer-based business strategy 
SN  - 9788132106357 (hbk.)
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi, Thousand Oaks
PB  - SAGE Response
KW  - Customer relations
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -