The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen. - New York ; London : Routledge, c2011. - xvi, 752 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780415800938 (hbk.) 0415800935 (hbk.) 9780415800945 (pbk.) 0415800943 (hbk.)


Export marketing.
International business enterprises.
International trade.

338.88 / FUT 2011