TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Kotabe,Masaaki
TI  - The future of global business: a reader 
SN  - 9780415800938 (hbk.)
U1  - 338.88 
PY  - 2011///
CY  - New York, London
PB  - Routledge
KW  - Export marketing
KW  - International business enterprises
KW  - International trade
N1  - Includes bibliographical references and index
ER  -