Tresidder, Richard. <br/><br/>
Marketing in food, hospitality, tourism and events :  a critical approach / 
Richard Tresidder and Craig Hirst. 
 - Oxford :  Goodfellow,  c2012. 
 - vii, 224 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [203]-222) and index. 
<br/><br/><label>ISBN: </label>9781906884222 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food--Marketing.<br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.<br/>Special events--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / TRE 2012