TY  - BOOK
AU  - Tresidder,Richard
AU  - Hirst,Craig
TI  - Marketing in food, hospitality, tourism and events: a critical approach 
SN  - 9781906884222 (pbk.)
U1  - 647.940688 
PY  - 2012///
CY  - Oxford
PB  - Goodfellow
KW  - Food
KW  - Marketing
KW  - Hospitality industry
KW  - Tourism
KW  - Special events
N1  - Includes bibliographical references (p. [203]-222) and index
ER  -