Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 6th ed. 
 - Upper Saddle River, NJ :  Pearson Education,  c2014. 
 - xv, 466 p.:  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780133126242 (pbk.) 0133126242 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO 2014