Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] /
Ylva French and Sue Runyard.
- 1st ed.
- Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011.
- 1 online resource (xviii, 365 p.) : ill.
Includes bibliographical references and index.
0203813758 (ebk.) 9780203813751 (ebk.)
Museums--Marketing. Museums--Public relations. Arts--Marketing. Arts--Public relations. Cultural property--Marketing. Cultural property--Public relations.