TY  - BOOK
AU  - French,Ylva
AU  - Runyard,Sue
TI  - Marketing and public relations for museums, galleries, cultural and heritage attractions
SN  - 0203813758 (ebk.)
U1  - 069/.068 22
PY  - 2011///
CY  - Abingdon, Oxon [UK], New York, NY
PB  - Routledge
KW  - Museums
KW  - Marketing
KW  - Public relations
KW  - Arts
KW  - Cultural property
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=368234
ER  -