Communication and PR from a cross-cultural standpoint practical and methodological issues / [electronic resource] :
Valérie Carayol & Alex Frame.
- Bruxelles ; New York : Peter Lang, c2012.
- 1 online resource.
Includes bibliographical references and index.
9783035303520 (ebk.) 3035303525 (ebk.)
Intercultural communication. Public relations--Cross-cultural studies.