Spiller, Lisa. <br/><br/>
Contemporary direct & interactive marketing / 
 Contemporary direct and interactive marketing 
Lisa D. Spiller, Martin Baier. 
 - 2nd ed. 
 - Boston :  Pearson,  c2010. 
 - xxvi, 477 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135093160 (pbk.) 0135093163 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82  / SPI 2010