TY  - BOOK
AU  - Spiller,Lisa
AU  - Baier,Martin
TI  - Contemporary direct & interactive marketing
SN  - 9780135093160 (pbk.)
U1  - 658.82 
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -