TY  - BOOK
AU  - Kelley,Larry D.
AU  - Jugenheimer,Donald W.
AU  - Sheehan,Kim
TI  - Advertising media planning: a brand management approach 
SN  - 9780765626356 (hbk.)
U1  - 659.111 
PY  - 2012///
CY  - Armonk, NY
PB  - M.E. Sharpe
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Accompanied by: Advertising media workbook and sourcebook; Includes bibliographical references and index
ER  -