TY  - BOOK
AU  - Segreto,Luciano
TI  - European business and brand building
SN  - 3035261423 (ebk.)
U1  - 658.8/27094 23
PY  - 2012///
CY  - Bruxelles, New York
PB  - P.I.E. Peter Lang
KW  - Brand name products
KW  - Europe
KW  - Congresses
KW  - Branding (Marketing)
KW  - Corporate image
KW  - Electronic books
N1  - " The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso; Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=486305
ER  -