Trade promotion strategies best practices [electronic resource] /
Michel Borgeon and Claude Cellich.
- 1st ed.
- [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
- 1 online resource (xii, 210 p.)
- International business collection, 1948-2760 .
- International business collection. .
Title from PDF t.p. (viewed Jan. 25, 2012).
Includes bibliographical references (p. 195-199) and index.