Borgeon, Michel.

Trade promotion strategies best practices [electronic resource] / Michel Borgeon and Claude Cellich. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. - 1 online resource (xii, 210 p.) - International business collection, 1948-2760 . - International business collection. .

Title from PDF t.p. (viewed Jan. 25, 2012).

Includes bibliographical references (p. 195-199) and index.

9781606492307 (ebk.) 1606492306 (ebk.)

10.4128/9781606492307 doi

2 BEP


Foreign trade promotion.


Electronic books.

382.63