TY  - BOOK
AU  - Borgeon,Michel
AU  - Cellich,Claude
TI  - Trade promotion strategies best practices
T2  - International business collection,
SN  - 9781606492307 (ebk.)
U1  - 382.63 23
PY  - 2012///
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Foreign trade promotion
KW  - Electronic books
N1  - Title from PDF t.p. (viewed Jan. 25, 2012); Includes bibliographical references (p. 195-199) and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493171
ER  -