Strategic marketing planning for the small to medium-sized business writing a marketing plan / [electronic resource] :
David W. Anderson.
- 1st ed.
- [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
- 1 online resource (xii, 96 p.)
- Marketing strategy collection, 2150-9662 .
- Marketing strategy collection. .
Title from PDF t.p. (viewed Jan. 25, 2012). Includes index.
9781606493748 (ebk.) 1606493744 (ebk.)
10.4128/9781606493748 doi
2 BEP
Small business marketing--Planning. Strategic planning.