Rollins, Brent L.
Pharmaceutical marketing /
Brent L. Rollins, Matthew Perri.
- Burlington, MA : Jones & Bartlett Learning, c2014.
- xx, 281 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781449626594 9781449697990 (pbk. : text with access code card)
Drugs--Marketing.
Pharmaceutical industry--United States.
338.476151 / ROL 2014