Rollins, Brent L.

Pharmaceutical marketing / Brent L. Rollins, Matthew Perri. - Burlington, MA : Jones & Bartlett Learning, c2014. - xx, 281 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9781449626594 9781449697990 (pbk. : text with access code card)


Drugs--Marketing.
Pharmaceutical industry--United States.

338.476151 / ROL 2014