TY  - BOOK
AU  - Olins,Wally
TI  - Wally Olins on brand
SN  - 9780500285152 (pbk.)
U1  - 658.827 
PY  - 2003/// [reprinted 2007]
CY  - London
PB  - Thames & Hudson
KW  - Brand name products
N1  - On t.p. the "R" in title appears as the registered trademark symbol; Includes bibliographical refernces (p. 251-252) and index
ER  -