TY  - BOOK
AU  - Thomas,Brian
AU  - Housden,Matthew
ED  - Chartered Institute of Marketing.
TI  - Direct marketing in practice
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0585450234 (ebk.)
U1  - 658.8/4 21
PY  - 2002///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Direct marketing
KW  - Electronic books
N1  - Includes bibliographical references (p. 312-316) and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81870
ER  -