Kapferer, Jean-Noël.
The new strategic brand management advanced insights and strategic thinking / [electronic resource] :
Jean-Noël Kapferer.
- 5th ed.
- London ; Philadelphia : Kogan Page, 2012.
- 1 online resource.
Includes bibliographical references and index.
9780749465162 (ebk.) 0749465166 (ebk.)
Brand name products--Management.
Electronic books.
658.8/343